Since January 2021, Hedin HMC Motor Company AB (HMC) has been responsible for the import and distribution of Ford passenger cars and light transport vehicles, as well as the sales of accessories and spare parts for the Swedish market. Already in the first financial year, under new management and despite a global semiconductor shortage, which led to a lack of vehicles, the 10-year negative sales trend of Ford passenger cars in Sweden was broken. The market share for passenger cars increased to 3.8% and Ford also became the market leader for light transport vehicles during the second half of the year.
Sales are made online via the private leasing site Ford2Go and Op.leasing Ford4Business as well as through traditional retail via 28 dealers at 80 different sales points. The plan 2022 is to restructure the network to approximately 5-6 dealers and 70 sales points.