One of Europe’s largest automotive retailers

Our pan-European automotive retail business spans 12 countries, comprising a dealer network with some 270 own dealerships and more than 550 sales points – representing over 40 brands.

We provide private and corporate customers with a comprehensive range of services with the sale of new and used vehicles, financing and insurance solutions, as well as a full range of aftermarket services. Sales include both passenger and commercial vehicles and in several of our markets we also sell heavy-duty trucks.

Our retail brands

Sweden
Dealerships122
Brands28
Employees2,000

Market leaders representing 28 brands

In our home market Sweden, we have a nation-wide presence and a leading market position through our dealer groups Hedin Bil, Bavaria Bil, Hedin Performance Cars and Carstore.

Hedin Bil offers customers passenger cars, commercial vehicles and heavy-duty trucks from some 25 brands at more than 100 full-service dealerships. It is the country’s largest Ford dealer and is also exclusive retailer of the INEOS Grenadier and Hongqi in Sweden.

Through Bavaria, we sell and service BMW and MINI at eleven dealerships. In addition to that we are Sweden's largest Porsche retailer through Hedin Performance Cars, which operates five Porsche Centers.

On top of that, we offer high-quality pre-owned vehicles via our dedicated used vehicle business under the Carstore trademark, which has a presence of five dealerships and growing.

Brands

Norway
Dealerships17
Brands6
Employees375

From fast motorcycles to no-nonsense 4x4 

In Norway, we retail new and used passenger cars from BMW, MINI, MG, and INEOS Grenadier under the trademark Bavaria. In addition, Bavaria in Stavanger is retailer of BMW Motorrad – making it the only dealership in Scandinavia to offer both BMW passenger cars and motorcycles.

We are also a significant representative of Porsche in Norway, where Hedin Performance Cars operates four Porsche Centers, of which is the Porsche Classic Center Son, a dealership certified in classic Porsche sales and aftermarket services – one of only four Porsche Classic Centers worldwide.

Our dedicated used vehicle retailer Carstore is also operating in Norway, with a current presence of three dealerships.

Brands

Finland
Dealerships19
Brands9
Employees800

Growing to a nation-wide, market leading network

Since 2022 we are operating one of Finland’s largest automotive retail businesses under the Hedin Automotive and Bavaria trademarks (formerly Laakkonen). Representing nine automotive brands, including Škoda, Ford, BMW, and MINI, we hold a leading market position on the Finish market.

In April 2023, Hedin Automotive’s intended acquisition of Delta Group was announced, which will see the company grow with an additional 13 dealerships in 12 cities to a truly nationwide retail presence – while adding six new brands to its portfolio: Alfa Romeo, Fiat, Jeep, Maxus, Mitsubishi, as well as Kia – one of the most popular car brands in Finland. Subject to regulatory approval, the acquisition is expected to be completed in the second half of 2023.

Brands

Belgium
Dealerships25
Brands5
Employees700

The number one Belgian automotive retailer

Hedin Automotive has been active in Belgium since 2017, when we acquired our first Mercedes-Benz dealerships in the Gent/Antwerp area.

Today, we have expanded and currently operate 25 dealerships all over Flanders, representing five major automotive brands in total, including a market-leading Mercedes-Benz business and as the exclusive retailer of the INEOS Grenadier in Belgium.

Brands

Netherlands
Dealerships54
Brands25
Employees1,600

An end-to-end offer and a market-leading position

In 2022 our presence in the Benelux expanded to include the Netherlands as we acquired Stern, one of the largest dealer groups in the country.

Now operating under the Hedin Automotive name, we represent 26 brands with a comprehensive offer to both private and corporate customers. This includes everything from private and business leasing and sales of new and used vehicles to financing and insurance solutions, aftermarket services and spare parts.

In addition to our 50+ full-service dealerships, we also operate a number of standalone body and paint workshops around the Netherlands.

Brands

Luxembourg
1
2
40

First operations in Luxembourg

Hedin Automotive Luxembourg, a subsidiary to Hedin Mobility Group, has aquired the Mazda activities of car retailer Garage Pirsch in Luxembourg, Luxembourg. All Mazda acitvities in terms of sales of new and used cars, as well as aftermarket services are comprised in the transaction.

Thorugh this acquisition, Hedin Mobbility Group enters the Luxembourg market for the first time, and expands the number of countries with local operations to 14, completing the Group's Benelux presence with market-leading retail operations in the region through the Hedin Automotive trademark in Belgium, Netherlands, and Luxemburg. The acquisition also means that Hedin Mobility Group grows with Mazda, which the Group currently is representing in Finland, with sales rights to the brand in the country Luxembourg. Further, Hedin Automotive in Luxembourg will become the third INEOS Grenadier showroom in the Benelux and thus the very first in Luxembourg.

BRANDS

Switzerland
Dealerships6
Brands6
Employees400

Second largest BMW dealer in Switzerland

In Switzerland, we hold a strong market presence through Hedin Automotive, with operations in the greater Zurich area and the country's eastern parts.

As the second largest BMW and MINI retailer in the country, we offer a comprehensive range of new and used passenger cars, as well as BMW Motorrad motorcycles. We are also the exclusive retailer of INEOS Grenadier, Dodge, and RAM.

Brands

Slovakia
Dealerships13
Brands12
Employees850

A major operator in East Central Europe

In late 2022, we expanded to East Central Europe for the first time through the acquisition of Motor-Car Group. Motor-Car has an end-to-end offer in passenger cars, trucks, and buses through an extensive dealer network with 19 dealerships in Slovakia, Hungary, and the Czech Republic.

In addition to its leading retail position, Motor-Car also operates an extensive aftermarket business in major cities in the region.

In Slovakia, Motor-Car is a market-leading retailer of Mercedes-Benz and KIA.

Brands

Retailers
Hungary
Dealerships2
Brands4
Employees100

A major operator in East Central Europe

In late 2022, we expanded to East Central Europe for the first time through the acquisition of Motor-Car Group. Motor-Car has an end-to-end offer in passenger cars, trucks, and buses through an extensive dealer network with 19 dealerships in Slovakia, Hungary, and the Czech Republic.

In addition to its leading retail position, Motor-Car also operates an extensive aftermarket business in major cities in the region.

In Hungary, Motor-Car is a significant automotive retailer, representing four brands of which one is Volvo.

brands

Retailers
Czech Republic
Dealerships4
Brands3
Employees100

A major operator in East Central Europe

In late 2022, we expanded to East Central Europe for the first time through the acquisition of Motor-Car Group. Motor-Car has an end-to-end offer in passenger cars, trucks, and buses through an extensive dealer network with 19 dealerships in Slovakia, Hungary, and the Czech Republic.

In addition to its leading retail position, Motor-Car also operates an extensive aftermarket business in major cities in the region.

In the Czech Republic, Motor-Car represents three brands including Mitsubishi Fuso trucks.

Brands

Retailers
United Kingdom
Dealerships3
Workshops4
Employees360

Our first dealer in the UK opened in April 2023

On April 1, 2023, our first own retail operations in the UK started as four Mercedes-Benz dealerships opened under the Hedin Automotive flag in South London. A total of 360 new colleagues are new to our group, and we are excited to have expanded to the second largest automotive market in Europe.

Brands

Discover Our Automotive Brands and Spare Parts

We are a significant importer/distributor of vehicles, spare parts, tires, rims, and wheels as well as accessories on the European market.

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