Hedin Mobility Group has been appointed importer of the Ford F-150 and thereby brings the iconic pickup family to Europe. Import and distribution to Europe will be handled by the wholly-owned subsidiary Hedin US Motor. The first launch will be in Germany and Sweden, and the first three models Lariat, Raport and Limited 3 will be distributed to authorized Ford dealers.

Through this new partnership with Ford, Hedin US Motors will market and sell the model programme, including spare parts and accessories. Sales are planned to start in November 2022, and the first deliveries of the pickup trucks are expected in Q1 2023.