Imove consists of a cloud-based digital system that gives customers access to flexible car subscriptions without a lock-in period and startup costs.

In November 2021, a collaboration was initiated between Imove and Hedin Bil in Akalla. Thus, Hedin Bil became the first dealer in Sweden to offer car subscriptions from several brands.

The company continues to expand and in 2022, establishment is planned in the Netherlands followed by additional six European countries.

Hedin Mobility Group’s share in Imove amounts to 11,04 %.