September 6, 2023

Hedin Bil and Honda expand their partnership


Hedin Bil will represent Honda in all Swedish metropolitan regions when the esteemed brand launches several new car models this autumn.

As part of Honda Sweden's reformation of its dealer network, Honda and Hedin Bil are strengthening their partnership by opening sales and service at two additional Hedin Bil dealerships in Stockholm (Akalla) and Malmö (Jägersro) in the autumn of 2023.

Hedin Bil currently sells Honda in Gothenburg and with the new investment, the leading Swedish dealer group will represent the esteemed brand in all three metropolitan regions in Sweden.

Strong range of electric and hybrid cars
In autumn 2023, Honda will launch several new car models on the Swedish market. Honda's SUV range is particularly distinctive. This autumn, Honda is launching four new SUV models that complement an already strong model range:

  • The all-new, sporty ZR-V Hybrid is designed for a younger customer segment.
  • The e:Ny1 is Honda's second fully electric model, an elegant SUV reminiscent of the HR-V Hybrid.
  • Last but certainly not least, the next generation CR-V arrives this autumn. This popular family SUV is now available both with Honda's smart self-charging hybrid system and as a plug-in hybrid.

"We dare to say that Honda's model programme in Sweden in the autumn of 2023 is the strongest ever and it is therefore gratifying that in connection with this we are strengthening our partnership with Sweden's largest vehicle retailer. At Honda Sweden, we look forward to an extended and continued good collaboration with Hedin Bil", said Stefan Malmgren, Country Manager, Sweden at Honda Motor Europe.

"Honda is a strong brand that will bring very interesting news to its model range this autumn. We are happy to grow with Honda at two additional Hedin Bil dealerships, which gives us a presence with Honda in Sweden's three largest cities", said Morten Westby, CEO of Hedin Stockholm Bil.

Electrified performance for everyone
Honda's autumn 2023 model range includes all-electric models, full hybrids and plug-in hybrids. There are both large and small SUVs, sporty hatchbacks and compact city cars. In short, a car model for everyone, young or old, single or family.

Honda Motor strives to have a positive impact on people and the planet. Already in 2022, Honda achieved the goal of electrifying all standard models sold in Europe. For those looking for a modern car, built thoughtfully around a good driving experience, a safe journey and a sustainable future, Honda is a car brand to include on the top list – there is electrified performance for everyone.

Press contacts
Magnus Matsson
PR & Communication Manager, Hedin Mobility Group
+46 31-790 00 82

Carola Larsson
Marketing & PR, Honda Sweden

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