May 9, 2023

Hedin Mobility Group expands to Luxembourg

Press release

Hedin Mobility Group acquires the Mazda activities of car retailer Garage Pirsch to complete its Benelux presence while growing with Mazda and creating its first INEOS Grenadier showroom in the Luxembourg market.

MÖLNDAL, SWEDEN, May 9, 2023 –– Hedin Automotive Luxembourg S.A., a subsidiary to Hedin Mobility Group AB (publ), has entered an agreement to acquire the Mazda activities of car retailer Garage Pirsch s.à.r.l. in Luxembourg, Luxembourg. The transaction comprises all Garage Pirsch’s Mazda activities in sales of new and used cars and aftermarket services. The staff working in the dealership’s Mazda operation will be employed by Hedin Automotive once the business has been transferred.

Through the acquisition, Hedin Mobility Group enters the Luxembourg market for the first time and expands the number of countries with local operations to 14, completing the Group’s Benelux presence with market-leading retail operations in the region through the Hedin Automotive trademark in Belgium, Netherlands, and Luxembourg.

The acquisition also means that Hedin Mobility Group grows with Mazda, which the Group is currently representing in Finland, and gains the sales rights for the brand in the country Luxembourg. Further, the Garage Pirsch dealership in Luxembourg will be the third INEOS Grenadier showroom in the Benelux and thus the very first in Luxembourg, giving the Luxembourg customer of the INEOS Grenadier a well-deserved showroom close by.

Eddy Haesendonck, CEO Hedin Automotive Benelux said:
“This acquisition will enable us to serve our existing INEOS customers in Luxembourg accordingly, while we look forward to continuing to serve existing and new Mazda customers at the dealership with strong brand focus and great customer service. We are looking forward to welcoming our new colleagues to Hedin Automotive.”

Anders Hedin, founder and CEO of Hedin Mobility Group said:
“We are glad to grow with Mazda and to further extend our geographical presence in the European market. Although it is a small country in terms of surface area, our establishment in Luxembourg is a big step both in our partnership with INEOS Automotive and for our continued growth as one of Europe's largest automotive retailers.”

The acquisition of Garage Pirsch’s Mazda operations is expected to be completed in the second quarter 2023.

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