October 12, 2023

Europe’s first Hongqi brand store opens in Gothenburg


The Swedish establishment of Hongqi continues as the prestigious car brand’s first European brand store opens.

Swedish dealer group Hedin Bil together with the importer Hedin Premium Car has opened Europe’s first Hongqi brand store in Gothenburg, Sweden. Located on Gothenburg’s main boulevard Kungsportsavenyn, the Hongqi brand store offers customers a city centre opportunity to experience the prestigious brand and the majestic fully electric luxury SUV Hongqi E-HS9 that was launched earlier this year on the Swedish market.

“The establishment of Hongqi in Sweden continues and we are pleased to expand our market presence through the brand store in Gothenburg – the first in Europe”, said Nicolas Hergés, Brand Manager at Hedin Premium Car. “We note an increasing interest in and appreciation of the unique product Hongqi E-HS9. The new brand store is a great addition to our other activities as we continue to increase the brand awareness and strengthen the brand identity for Hongqi in Sweden.”

The Hongqi brand store was officially inaugurated at a grand opening event on October 11, with an honoured visit by Giles Taylor, Global Vice President of Design and Chief Creative Officer at FAW Group. A prominent car designer for more than three decades at brands such as Rolls-Royce and Jaguar, Giles Taylor joined FAW and Hongqi in 2018 to lead the brand’s interior and exterior design.

The Hongqi E-HS9 is the marque’s first car that bears the mark of Giles Taylor. Speaking at the brand store grand opening, he shared insights on the philosophy behind the powerful, versatile design of the E-HS9. Reflecting on the Hongqi brand store in Gothenburg, Giles Taylor said: “To me this is a great place for Hongqi to be represented and to reinforce the brand identity. The E-HS9 is designed to stand out with a strong forward dynamic and a noble presence, which I believe resonates very well with this showroom’s city boulevard location. Hedin Mobility Group is a strong partner to Hongqi and we see great potential to further develop Hongqi with a broader product portfolio through our collaboration.”

The opening of Europe’s first Hongqi brand store follows the recent widened scope of collaboration between Hongqi and Hedin Mobility Group, through which Hedin will distribute and retail Hongqi’s electric vehicles also in Belgium and Luxembourg in addition to its current operations in Sweden and the Netherlands.

Commenting on its widened distribution activities, Simon Fransson, CEO of Hedin Premium Car said: “We are building a long-term successful cooperation with Hongqi. Adding to the geographical expansion, we are developing the product offering to appeal to a broader customer base, with a focus on the latest technology and services, premium experience, and vehicles with the highest level of comfort.”

Press contacts
Nicolas Hergés
Brand Manager, Hedin Premium Car
+46 31-790 02 88

Magnus Matsson
PR & Communication Manager, Hedin Mobility Group
+46 31 790 00 82

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