Hedin Bil appointed official agent for smart in Sweden
Hedin Bil and smart continue to build on a two-decade long partnership to bring sustainable urban mobility to Swedish users.
MÖLNDAL, SWEDEN, June 16, 2023 –– Hedin Mobility Group’s market-leading Swedish dealer group Hedin Bil has been appointed official agent for the pioneering city car brand smart. The agreement comprises vehicle sales as well as aftermarket services for smart cars on the Swedish market.
Hedin Bil will represent smart with a full-service offering at prime locations in Stockholm, Gothenburg and Malmö. In addition, the dealer group will offer smart customers authorised service and workshop services also in Helsingborg, Jönköping, Linköping and Uppsala. The partnership prolongs a long collaboration between the Hedin group and smart, a relationship that began 20 years ago when Hedin Bil became a retailer of smart in western Sweden.
The smart brand has always been a front-runner when it comes to city cars. As the brand now is being relaunched within a Mercedes-Benz and Geely joint venture, a new generation of models will be introduced, starting with the all-new smart #1 – a fully-electric compact SUV specifically designed with the new mobility needs of users in mind.
Official sales start for smart #1, as well as first deliveries to Swedish customers, is expected to begin in September. Swedish prices will be announced shortly.
Jesper L. Petersen, CEO of smart Sweden AB said:
"We are very excited to launch the new smart #1 and upcoming products on the Swedish market with Hedin as official agent. With a strong organisation in smart Sweden AB combined with Hedin Mobility Group's strength as one of Europe's largest retailers, we look forward to delivering the new smart to expectant customers in Sweden. In Hedin Mobility Group we have a strong partner that shares our vision of creating great customer experiences that are of the same high level and quality as our products."
Anders Hedin, founder and CEO of Hedin Mobility Group said:
“We are delighted to continue our two-decade long partnership with smart and for the opportunity to serve as the brand’s official agent on the Swedish market. The new generation of smart models have a lot to offer the modern customer, and we are looking forward to work together with smart to bring sustainable urban mobility to Swedish users.”