April 27, 2023

Hedin Automotive acquires Delta Auto

Press release

Hedin Automotive in Finland expands to a truly nationwide retail presence while adding six new brands to its portfolio.

MÖLNDAL, SWEDEN, April 27, 2023 –– Hedin Automotive Oy, a subsidiary to Hedin Mobility Group AB (publ), has reached an agreement with Delta Motor Group Oy for the acquisition of all shares in Delta Auto Oy as well as the operative business of Delta Motor Group Oy. The transaction comprises all of Delta Auto’s business activities, including sales of new and used cars, aftermarket services and spare parts, as well as automotive support functions. All employees of Delta Auto and Delta Motor Group will continue in their current roles.

Delta Auto is a significant operator in the Finnish car retail market, with revenues of MEUR 322 in 2022 and 315 employees in 13 dealerships across 12 cities. The group sells approx. 13,000 cars annually, of which 4,500 are new and 8,500 used ones. Delta Auto represents nine brands: Alfa Romeo, Fiat, Jeep, Kia, Maxus, Mazda, Mitsubishi, Opel, and Subaru.

Through the acquisition, Hedin Automotive continues its growth strategy in Finland and expands its presence to a truly nationwide dealer network from Helsinki to Oulu. It will add six new brands to Hedin Automotive’s Finnish portfolio: Alfa Romeo, Fiat, Jeep, Maxus, Mitsubishi, as well as Kia – one of the most popular car brands in Finland.

Mikko Mykrä, CEO of Hedin Automotive Oy said:
“The Finnish car retail market is experiencing rapid consolidation, and a profitable business requires optimised market reach and economies of scale. The acquisition of Delta Auto is in line with our growth strategy and business objectives. Through the acquisition our business becomes truly nationwide as our network will expand to new cities such as Forssa, Hämeenlinna, Järvenpää, Kotka, Oulu, and Pori, while we are growing our brand portfolio. In addition, Delta Auto has strong expertise in the used cars trade, which brings new opportunities to develop our business in that segment. We are looking forward to warmly welcome Delta’s employees to a rapidly growing and evolving Hedin Automotive.”

Helena Sauramo, CEO of Delta Auto said:
“Delta has a long history in the Finnish automotive business, and we have worked purposefully to develop our brands and automotive services. Hedin Automotive is a perfect new home for both Delta’s employees and customers. The companies share very similar values regarding employee and customer experiences, multi-channel customer service and service offering. I would like to thank all Delta’s employees for their hard work and wish everyone success under the wings of the new owner.”

Subject to regulatory approval, the acquisition is expected to be completed in the second half of 2023.

Press contacts:
Mikko Mykrä
CEO, Hedin Automotive Oy
+358 50 306 4117

Helena Sauramo
CEO, Delta Auto Oy
+358 44 0697071

Hedin Automotive Oy is part of Hedin Mobility Group. In Finland its subsidiaries, Hedin Automotive Finland Oy and Bavaria Finland Oy, sell yearly approx. 25,000 vehicles and execute more than 200,000 throughputs in aftersales. The company represents nine car brands: BMW, Ford, INEOS Grenadier, Mazda, MINI, Nissan, Opel, ŠKODA and Subaru. www.hedinautomotive.fi

Delta Motor Group Oy is the parent company of Delta Group. Delta Group also includes Delta Auto Oy, which sells both new and used cars, operates in spare part retail and service. Delta Group employs more than 300 persons in Finland. www.delta.fi

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