Hedin Automotive appointed retailer for Zeekr
Hedin Mobility Group's dealer group Hedin Automotive has been appointed an authorised retailer for Zeekr in the Swedish market, expanding its presence in the premium electric car segment. The partnership covers sales and service at dealerships in Stockholm and Gothenburg, with operations planned to start in August 2026.
Zeekr is part of Geely Auto Group and has its global design centre and European development centre in Gothenburg. With more than 800,000 vehicles sold since its founding in 2021, Zeekr has quickly established itself as an innovative and successful electric car brand and is today active in 15 European markets.
Sweden plays a central role in Zeekr's European strategy, and in just over two years Zeekr has established itself as one of the strongest-performing new electric car brands in the Swedish market.
Zeekr develops its own technology in areas such as batteries and electric motors. The brand’s cars are built on the modular electric vehicle platform Sustainable Experience Architecture (SEA), which enables strong charging performance through 800-volt technology, among other capabilities. Its current range in the Swedish market comprises four fully electric models, of which the Zeekr 7X SUV was named Electric Car of the Year 2025 by Elbilen and Test Car of the Year 2025 by Teknikens Värld, both Swedish automotive magazines.
"Zeekr is a strong addition to our offering and fits well with the direction we want to take. It is a brand with a clear premium ambition, a high technical level and a design identity rooted in Gothenburg. We look forward to meeting customers with Zeekr at our dealerships in Stockholm and Gothenburg, and to building a first-class customer experience that lives up to the brand's ambitions," says Rickard Magnusson, COO, Hedin Automotive Sweden.
"Sweden is one of Zeekr's most important markets in Europe, and the partnership with Hedin Automotive is clear evidence that Zeekr's expansion continues with momentum. Hedin is one of the Nordic region's strongest and most highly regarded retailers, with a deep understanding of the Swedish premium customer and solid experience in electrification. Zeekr is proud to have Hedin Automotive as a partner in Stockholm and Gothenburg – two of the country's most strategically important regions – and looks forward to delivering an outstanding Zeekr experience to even more Swedish customers together," says Petra Odenman, Managing Director, Zeekr Nordics.