Hedin Mobility Group is appointed distributor and retailer for the all new INEOS Automotive Grenadier
Hedin Mobility Group is proud to announce the signing of a Letter of Intent with Ineos Automotive as the distributor and retailer of the all new INEOS Grenadier in the following markets; Belgium, Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland, Estonia, Latvia, Lithuania and Switzerland. The letter of intent also includes aftersales.
With this exiting appointment, Hedin Mobility Group strengthens its position in the European market as one of the largest privately owned mobility providers.
"We are absolutely delighted and honoured to have been chosen by the prestigious INEOS Automotive to be their key partner in Europe for the all new INEOS Grenadier off-road vehicle. This is an amazing all-terrain vehicle that has already created a lot of attention and high demand in the markets even before launch. I am convinced that this will be a fantastic journey together and the start of a long term partnership with INEOS Automotive!" - Anders Hedin, owner and CEOHedin Mobility Group AB (publ).
GO OVER IT, GO THROUGH IT – the INEOS Grenadier have permanent four-wheel drive and is ready to pull its weight whether it is boats, horses or regular trailers. Engines are produced by BMW, transmissions from ZF, axles by Carraro, seats by Recaro, and it is engineered by Magna.
Hedin Mobility Group is now in the process of setting up dedicated sales and service organizations in each of the 11 markets, as well as one central import organization located in Sweden in order to ensure the Grenadier customer journey and to be able to meet the built up market demand. Brand focus is key and the first vehicle deliveries are expected in fourth quarter this year.
For further information:
Anders Hedin, CEO, anders.hedin@hedingroup.com
Media: press@hedingroup.com
About Hedin Mobility Group
Hedin Mobility Group is one of Europe's largest privately owned car dealers. The Group's portfolio includes over 30 car brands and the company provides full service for both private and corporate customers. The business is represented in more than 140 locations in Sweden, Norway, Belgium, Netherlands, Switzerland and Germany.
The portfolio also includes the general distribution of Ford and MG in Sweden, Dodge and RAM in Europe, wholesale operations of tires and spare parts, the car rental company Mabi Mobility AB, the private leasing company Car to Go Sweden AB, the corporate leasing company Unifleet AB and co-ownership in Pendragon PLC and iMove AS. www.hedinmobilitygroup.com
Hedin Mobility Group is part of the Hedin Group together with Tuve Bygg AB and I.A. Hedin Fastighet AB. Hedin Group is also a partner in Consensus Asset Management and Ripam Invest AB, which owns Marstrands Kurhotell, Kurbadhus and Societetshus.www.hedingroup.com