September 13, 2023

Richard Ennis appointed CEO of Hedin UK


Richard Ennis assumes the overall responsibility for Hedin’s current retail activities in the UK, joined by Peter Williams as CFO.

In April 2023, Hedin Mobility Group established its first own automotive retail activities in the UK through the acquisition of four Mercedes-Benz dealerships in London, now operating under the Hedin Automotive trademark.

With the recently completed acquisition of Stephen James Group, Hedin’s UK retail presence expanded to include also BMW and MINI with an additional five locations within the Greater London Area – growing the business to a total footprint of 14 sales points and 9 workshops.

Richard Ennis, Group Managing Director of Stephen James Group with more than 25 years’ automotive industry experience, has today been appointed CEO of Hedin UK with overall leadership and management responsibility for all current retail activities. He will be joined in this work by Peter Williams as CFO of Hedin UK.

The Mercedes-Benz business in Hedin Automotive London will continue to be led by Managing Director Stephen Trowell, while a permanent successor to Richard Ennis as Managing Director of the BMW business within Stephen James Group is under recruitment.

Commenting on his new position, Richard Ennis said: “I am very proud and privileged to lead the UK retail operation for Hedin Mobility Group and can’t wait to get to started. I have been so impressed with Anders Hedin and his team. It is clear that we share the same philosophy on how to make a business brilliant and we will continue to invest heavily into the employee and customer experience that will set us apart from the competition. Hedin UK now represents two of the most exciting, premium automotive brands in the world with Mercedes-Benz and BMW, and our vision is to build the very best UK automotive business.”

Press contacts
Richard Ennis
CEO, Hedin UK
+44 20 8344 0900

Magnus Matsson
PR & Communication Manager, Hedin Mobility Group
+46 31 790 00 82

Go back